Advertising Campaigns for Health Care and Building Material industries.
These top four ads define the 2010 ad campaign for NurseWeek/Nursing Spectrum career fair events. The headlines and images are used in both magazine wraps and postcards to further reinforce the campaign theme. These ads encourage nurses to attend the career fairs held at various cities across the nation. The arrangement of these layouts allowed the display of numerous elements in an easily discoverable way.
The bottom four pages showcased the client’s Masonry Showroom catering to high-end home owners, architects, and landscape designers. These advertisements illustrated the beauty and selection of their products through the use of large photos and minimal text, encouraging the reader to visit and see the product in person.
InDesign, Illustrator, and Photoshop
Concept through Production